The Gift of Giving: The Art of Holiday Promotions
by Eric Stewart on 12/14/2011
Generally, the holiday I like to focus on with my business is Valentine’s Day, because Anne Likes Red! My winter holiday cards have been haphazard at best, because I’m always so busy. But this year, I planned a little bit ahead, and am having holiday cards printed. They double as an at-a-glance calendar (by the quarter with a one-month overlap), and I will send them throughout the year, a different color for each card. Happy wishes for happy days all year long — positivity bears repeating.
—Anne C. Kerns, Anne Likes Red, Inc.
My advice on holiday promotion is to start on them in January as it takes forever to get them done/ready for the holidays – that’s what we do!
—Jake Lefebure, Design Army
Part Labor of Love … Part Shrewd Strategy: How One Firm Has Turned Holiday Greetings into a Marketing Tradition
By Eric Stewart
Crabtree + Company, a communications firm based in Falls Church, VA, has an unbroken 28-year tradition of sending out holiday messages — all but one of which was a physical card or three-dimensional mailing. “We did send out an e-greeting seven or eight years ago,” recalls the firm’s founder and president Lucinda Crabtree, “and it got exactly zero response. So we went back to creating physical pieces that we can write notes on and sign. I think that print pieces just have this sneaky way of feeling more meaningful to the client.” Continue reading…
