Browsing articles dated May 2009.

Lessons on Mastering a New Art

by Nick Whitmoyer on 05/19/2009
Illustration courtesy of Mal Jones

Illustration courtesy of Mal Jones

Even the most experienced and talented print designers can be intimidated by the need to learn and work with code when considering design for the web. I personally believe that – when learning to master the web design process – knowledge of code is secondary to the knowledge of some basic design guidelines necessary for creating killer web site layouts.

What good is a web site with awesome code if it is poorly designed and improperly sized? Just as print design requires an understanding of PMS colors, picas, pagination, and other pre-press techniques, web design requires the ability to understand browser sizes, plan and organize content, and use RGB colors.

I began my career as a graphic designer focused solely on print work, then later transitioned to the web. Having made the leap between those two media, I understand some of the initial roadblocks print designers can face and would like to share a few helpful tips.

This article will provide some creative direction for those transitioning, black-belt print designers who want to create powerful web site designs. We’ll leave code for another day.

Continue reading…


Pro-bono Design Series: Doing Design for Good – Part III

by John Clemmer on 05/19/2009

This is Part III of a series of solutions to pro-bono design by the Washington, D.C. design community. In this installment, we chat with two groups of local designers who have built upon their work as volunteers with socially conscious causes and created two unique solutions to pro-bono design.

When I started out writing my first article on pro-bono design several months ago, I was planning to write one article. But, along the way, I met some interesting people who were doing some great things in our community, and that one article quickly turned into many.

Two such groups that I have had the pleasure of meeting over the past few months include designers who entirely embody that pro-bono notion. They have founded causes that are close to their hearts, and they created opportunities to leverage their chosen professionals as a means to promote the missions of these causes.

Nguyet M. Vuong and Crystal Curtis, co-founders of Probonafide, and local designer Scott Spector, who started Design Reaction, were already active volunteers with causes and groups in their communities. All of them translated that involvement into an opportunity to use their professions to impact their causes.

“As designers, we know the power of communication and how central it is to the success of any business or organization. We also know the cost is sometimes out of reach,” Vuong said.

World Centers of Compassion for Children International

World Centers of Compassion for Children International

Probonafide started in 2006, offering discounted and pro-bono web design services to non-profits and charities. To date, Probonafide has helped a number of non-profits including: World Centers of Compassion for Children International, GYPA and Cameras for Cambodia.

“We believe by supporting our clients’ mission, we are doing our part to change the world,” Vuong said.

The five designers at Probonafide would love to eventually expand their offerings at probonafide to being full-time services, but until that day, they will continue to volunteer outside of their full-time jobs toward helping to change the world.

CO2 Reduction by Paul Nini

CO2 Reduction by Paul Nini

Design Reaction, which was founded as a resource for non-profit agencies, helps to encourage dialogue and interaction between non-profit groups and activist designers. It aims to give public exposure to those non-profits and designers alongside their worthy causes. These combined goals are achieved through the use of the Design Reaction web site, which allows non-profits to upload requests for posters for causes, and provides a place for designers to upload their posters for distribution and use via the Creative Commons copyright license.

Said Spector, “I hope Design Reaction will serve to educate the general public — and even designers — who are not aware of how design can be used in a socially responsible way.”

Design Reaction currently has close to 50 designers, design educators, and design students from an international community registered as participants, and it is accepting new calls for posters all the time.

These are just a couple of the stories and people that I have had the opportunity to meet and talk with through FullBleed and my involvement with the ADCMW. I look forward to learning more about the ways that the members of our community are giving back and making things a little better.

If you have a story, project or fresh take on pro-bono design — or if you want to give a shout-out to a local designer doing some great work in our community — email your ideas to us.


Bookshelf: Ivan Chermayeff Collages 1982-1995

by Pat Taylor on 05/19/2009

Ivan Chermayeff

Don’t throw anything away. Recycle it to Ivan Chermayeff!

The catalog, Ivan Chermayeff Collages 1982-1995, truly shows off his skill as an artist.

Mr. C started his graphic design career back in the late 1950’s along with Tom Geismar. They are responsible for many famous logos: Mobil, Chase Manhattan Bank, Xerox (why, oh why, did Xerox change its logo?), Crane & Co., and PBS, to name a few.

To quote from David Levy, then president and director of the Corcoran, “Over the past two decades, Ivan Chermayeff and I have worked together on many projects. His intellectual depth, his sheer delight in the creative process, and the force of his talent have always made our collaborations an adventure of learning and discovery. As this exhibition eloquently demonstrates, Chermayeff is a unique star in America’s creative constellation.”

This catalog might still be available at the Corcoran gift shop, in downtown DC.


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