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In Part I of Marketing for Designers, ADCMW’s own long-time member Deane Nettles shared how he has learned to leverage the web as a foundation toward promoting his creative work. In Part II, he discusses social media’s role to other ADCMW members who, like him, have found themselves asking, “What are all these social media tools about?”

Social media tools provide people with ways to reach a large number of contacts while establishing individualized relationships, too. Through these tools, you as a creative can talk about your interesting new clients, the things your clients are up to, the new work you are doing for them, the photographers and illustrators and copywriters you’ve gotten to work with on that project, the techniques you’ve learned in the process, and the fabulous awards you’ve received. It’s also a way of getting worldwide exposure for your work — without a world-class budget.

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In Part I of Marketing for Designers, ADCMW’s own long-time member Deane Nettles shares how he has learned to leverage the web as a foundation toward promoting his creative work. Stay tuned for Part II, which will include his recommendations on how he has used social media tools to build upon his website and email marketing efforts.

Let’s presume that there is an inside world and an outside world. The inside world is your studio where you live, and the outside world is where your clients live. If you’ve been in business for a while, you’ve built up a client base. Those clients recommend you to other people, and there is this buzz in the outside world … which provides you with new business.

But, to build buzz in the online world, where do you even start? Here’s the answer: with a website.

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