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Spring into Baseball Season: A Look at the Nationals Brand

by Katie O'Brien on 04/14/2010

Photo of Nationals Stadium by Nick Whitmoyer

The start of Spring, for me, isn’t the official date on the calendar, or the day I’m able to walk outside donning a fresh pedi and flip flops, but the day I get to sit in the sun with an italian sausage, draft beer, and watch nine innings of baseball. And on Saturday, April 3, during an exhibition game at Nationals Stadium against my home team, the Red Sox, Spring began.

Loving baseball and being a part of Red Sox Nation was unavoidable, growing up in the South Shore of Massachusetts. There’s not a memory of my summers that doesn’t include the sound of a game on a tv in the background, or a trip to Fenway on the itinerary. Aside from the constant reminder of the 1986 Halloween party that was ruined by Bill Buckner’s 1st base error thus developing my passion for the sport and my team, the little designer in me was also enamored by the branding of it all.

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Talkin’ Bout a Resolution

by Katie O'Brien on 01/19/2010

It’s resolution time, friends, and whether you’re a chronic breaker or never maker, 2010 is a whole new ball game. I realize that we’re 3 weeks in to the new decade but it’s never too late to make your annual vow to self improve.

All too often we make resolutions in order to change a life style or habit that is considered socially unacceptable. There’s the go-to resolution of quitting smoking, something my husband and I did on New Years in 2007 only to go back to smoking in October the very same year. Or working out more, which often ends up in an expensive yearly gym membership that you only go to in the first month.

I make a resolution every year. Some I’ve kept, some I’ve almost entirely blown off. Though statistics show that only 40-45% of people make New Year’s resolutions and 46% of those same people actually keep them, people who do make resolutions are 10 times more likely to attain their life goals than people who don’t. Think about it.
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My How Conference Experience

by Katie O'Brien on 11/12/2009

HOW Photobooth

I’ve been wanting to go to HOW since I found out HOW existed.

I think it was the first time I saw Paula Scher speak at Syracuse University in 1999, and she went on about Pentagram and painting her crazy maps… Or it was when the Communications Design Head, Ken Hine, introduced me and my sophomore class to Tibor Kalman, The Eameses, Buckminster Fuller, and all of the other amazing creatives who have done their part to shape our industry and inspire my career…

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About the Author

Katie is a designer who thinks she can write. While quiet for three years after having once penned the ADCMW bi-weekly e-update, she’s back and ready to bombard readers with things she thinks you should care about. When Katie isn’t trying to impress the pants off her clients as an art director at Fleishman-Hillard, she is coming up with ideas for (DC)2 (An ambiguous production with no particular affiliation, dedicated to organizing design related events with competitive undertones), blogging and trying to jam way too much in her already packed life.


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