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The United States Holocaust Memorial Museum

by Lisa Greenfield on 04/08/2010

I just finished reading Katie O’Brien’s useful article in a recent FullBleed entitled,“Talking ’bout a Resolution.”. (Better late than never, I suppose!) One New Year’s tip she suggested was to “pick 12 museums and dedicate each month to going to a different one.” I think for budget-minded DC creative types, this is an ideal resolution concept that few other metropolitan areas could better fulfill.

In this regard, I thought it would be a good time to re-submit an article I completed several years back when FullBleed was actually printed. I was asked to write an article about a museum of my choice for an upcoming museum-themed issue. That issue was never published …and a lot of time has gone by. But the murder of Officer Tyrone Johns on June 10, 2009, in the entrance of the U.S. Holocaust Memorial Museum underscores the relevance of this museum and the need to raise awareness of hate crimes that, sadly, continue to exist across the globe today — and in DC, too.

The current exhibit, State of Deception: The Power of Nazi Propaganda, reveals how the Nazi Party used modern techniques, new technologies, and carefully crafted messages to sway millions with its vision for a new Germany. Since we as ADCMW members are involved in creating communications, I think a visit to this excellent museum would be a valuable resolution to keep. 30-minute guided tours
 of the Propaganda exhibition are offered on Tuesdays, Wednesdays, Thursdays, and Saturdays. Inquire at the museum’s information desk for tour times. The museum is free, but timed tickets must be obtained at entrance.

What follows is a brief overview of the design/logistical evolution of the museum.

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About the Author

Lisa Greenfield authored "Designing for the Pharmaceutical Marketplace" in FullBleed nearly 20 years ago. The Plasma Division of the American Red Cross read it and became a client as a result. She finds that, as a small business owner, the ADCMW provides great tools for networking, education, and inspiration. Greenfield is Principal and Creative Director of Greenfield Communications in Vienna, VA.


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