FullBleed

If you didn’t make it to ADCMW’s Creative Elements event the other night, then you missed a great time. But don’t worry! There will be more; a lot more, actually.

Sponsors for the evening’s event (from left to right): Frank Wang, Corey Greeneltch, Candace Nicolls, Bill Buell & Chris Cook of Ironworks Consulting.

CEO Peter Corbett of iStrategyLabs makes an appearance at the kick-off event.

Freelance Graphic Designer/ADCMW Board Member Selena Robleto & User Experience Manager Greg Robleto of The Motley Fool. Continue reading…

Illustration courtesy of Mal Jones

Even the most experienced and talented print designers can be intimidated by the need to learn and work with code when considering design for the web. I personally believe that – when learning to master the web design process – knowledge of code is secondary to the knowledge of some basic design guidelines necessary for creating killer web site layouts.

What good is a web site with awesome code if it is poorly designed and improperly sized? Just as print design requires an understanding of PMS colors, picas, pagination, and other pre-press techniques, web design requires the ability to understand browser sizes, plan and organize content, and use RGB colors.

I began my career as a graphic designer focused solely on print work, then later transitioned to the web. Having made the leap between those two media, I understand some of the initial roadblocks print designers can face and would like to share a few helpful tips.

This article will provide some creative direction for those transitioning, black-belt print designers who want to create powerful web site designs. We’ll leave code for another day.

Continue reading…