FullBleed

This 5″ x 7″ book is one of the cleverest ideas to come down the pike in years. Logo R.I.P by the Stone Twins, carries the subhead, “A Commemoration of Dead Logotypes.”

This book has obituaries and headstone photos of more than 48 dead logotypes — from the NASA worm, to NeXT’s black cube to the Time Warner eye/ear hieroglyph. All are well-written and beg the question, why didn’t these logos last?

I believe the majority of the CEO’s of these companies should have been fired on the spot for changing the designs in the first place! Shame on the business world and its leaders!

It’s interesting to look at these logos from the past vs. logos in general of today’s marketing madness. Today’s logos are basically produced and designed on the computer. Some end up looking cold compared to the pencil doodles and final hand art of yesterday.