by Jill Spaeth on 07/13/2010
In the lovely state of Virginia where I reside, citizens are not required to designate a political party affiliation when registering to vote. For that reason, I’m hesitant to unveil my affiliation to all the designers in the DC metro area.
But, for the sake of this article, I’ll say that if Virginia did require citizens to declare their affiliation, my voter registration card would have a check in the box next to “Republican.”
It wasn’t until college that I realized I was somewhat alone in my political beliefs. During my freshman year, my roommate and every other girl on my floor was a die-hard Al Gore supporter. I never openly expressed my view of Al Gore because I was nervous to be seen as an outsider. Instead, I carried on and didn’t say much during the closest election since 1876.
From then on, I became acutely aware of my place in the political spectrum — especially among the girls who lived in my dorm. Surely, the designers with whom I was studying at the time didn’t feel the same way.
I was wrong, not to mention confused.
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by Corey Greeneltch on 06/17/2010
The Art Directors Club of Metropolitan Washington turns 61 years old this year. That’s an incredible amount of history and heritage, especially for a city of transients like DC. If you haven’t already, take a look at our history.
What you might already know is that, since the 50’s, ADCMW has put on a great variety of events and competitions for the local creative community. But have you ever wondered who makes this all happen?
The ADCMW Board of Directors comprises a group of passionate creatives who volunteer their time to organize events and work behind the scenes ensuring that DC creatives have the opportunity to network, compete, and hear great presentations from some of the most famous faces in design.
I’m just finishing up my first term as VP of Publications and am looking forward to being involved with ADCMW for a long time to come. Serving on the Board has been an eye-opening experience when it comes to understanding how much planning and effort it takes to to organize a successful event. I’ve gained a huge appreciation for the Club’s role in our community and have worked — and become friends with — some of the most talented creatives around.
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by Nick Whitmoyer on 06/10/2010
If you didn’t make it to our Talkin’ Type with House Industries event last week, I’m sorry, but you missed out on a great time. It’s understandable though, this month has been busy with back-to-back events by ADCMW and a number of other local organizations.
Rich Roat, co-founder of House Industries, shared his love for typography, the history behind House Industries, and the design process for several of their most popular type collections. On top of all that, he shared some of the new alphabet projects that we can expect to see in the very near future!
A big thanks to House Industries for letting us borrow Rich for the evening, Boston University Center for Digital Imaging Arts (CDIA) for providing their campus, Digi-Link for printing the event poster, and also a special thanks to our programs committee (Jessica Avison Eldredge and Selena Robleto) for bringing everything together.
by Martin Ringlein on 06/02/2010
They’re short, they’re cute, and they’re strategically important with respect to brand impressions: custom short URLs. Sure, they’re beneficial in that they make short shorter, drive traffic, and adhere to character-limit constraints in tools like Twitter. But what makes custom short URLs even more beneficial is that they maximize brand awareness and impressions by adapting to changes in technology and user behavior.
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by Jeff Gothelf on 03/04/2010
At your local supermarket, “shelf life” represents the length of time a tomato, cup of yogurt, or carton of eggs will stay fresh and desirable. Some foods last longer on the shelf than others, thanks to a combination of ingredients and packaging. When a company wants to extend the shelf life of a food product, it will often create a new form factor that holds up better over time.
Shelf life is also a crucial concept in the design world. When you kick off a new web design project, you must assess the shelf life of your project.
Will it be a quick-hit, six-week campaign that is timed to fly with other coordinated marketing efforts? Is it a task-based application that will help the staff of an organization work more efficiently for months or even years? Understanding the shelf life of your project before you start designing clarifies — to everyone involved — the criteria with which to evaluate and refine the design.
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by Jim Darling on 02/17/2010
I should tell you up-front that this is not a Snowmageddon story or a tale of Washington’s winter woes of 2010. No, it’s nothing like that. In fact, the story starts about five years ago when DC winters produced a few dustings of snow each year, and the stretch of non-federal holidays from President’s Day to Memorial Day was what we feared most in the mid-winter months before the approaching Spring. And, come to think of it, it hasn’t got much to do with the weather at all.
It’s about connections. And, of course, I am referring to the Butterfly Effect; a metaphor encapsulating the concept of sensitive dependence on initial conditions in chaos theory; namely, that small differences in the initial condition of a dynamical system may produce— Wait a second. There’s an easier way…
Just as the story in the film “Juno” “all started with a chair,” this one quite literally started with a pair of earmuffs. No, nobody got pregnant. But I did get a job — for a while.
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by Jason Garber on 02/11/2010
The latest polarizing dust-up in the Wide World of Web Design involves the methods and tools we designer-types use to solve our clients’ (or our own) problems. This most recent round of misunderstood comments, edge case examples, and generally circular arguing was touched off by two posts (one and two) from the 2009 edition of 24 ways.
The authors, respected designers Andy Clarke and Meagan Fisher, propose similar-but-slightly-different design strategies, which may be boiled down to: “design in the browser.” Meagan even goes so far as to proclaim, “Die, Photoshop, Die.” A bold statement, for sure. Both posts are insightful peeks into the processes of two well-known web practitioners.
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by Deane Nettles on 01/13/2010
In Part I of Marketing for Designers, ADCMW’s own long-time member Deane Nettles shared how he has learned to leverage the web as a foundation toward promoting his creative work. In Part II, he discusses social media’s role to other ADCMW members who, like him, have found themselves asking, “What are all these social media tools about?”
Social media tools provide people with ways to reach a large number of contacts while establishing individualized relationships, too. Through these tools, you as a creative can talk about your interesting new clients, the things your clients are up to, the new work you are doing for them, the photographers and illustrators and copywriters you’ve gotten to work with on that project, the techniques you’ve learned in the process, and the fabulous awards you’ve received. It’s also a way of getting worldwide exposure for your work — without a world-class budget.
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by FullBleed Editoral Staff on 12/16/2009
One of the regular features here on FullBleed is our “Three Questions” article. Throughout the year, we hand the microphone over to our fellow ADCMW members to answer questions that plague the creative community. We’ve recently switched the format of “Three” from asking three questions over the course of a month, to asking three chosen creatives a single question every month. Got all that?
For each article we also spotlight a featured illustrator who is assigned the vague task of “representing the number three in some shape, as obvious or abstract as you want”. Being the end of the year, it’s a good time to gather up all their creativity and to learn a little more about 2009’s featured “Three” illustrators.
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by Trevin Wagner on 12/01/2009
The democratizing nature of the Internet has redrawn the competitive landscape of everything from music distribution to telephone service to the creative process. Even Joe the Plumber can pick up some nice, decorative swag for his van.
While the creative process stands in stark contrast to music distribution and other industries, we do find online services spreading the playing field, increasing competition, and lowering fees … and in the case of spec, lowering fees to zero with the possibility of compensation. While spec threatens the value of design, I think it is the core *idea* of design that faces greater danger. The rise of DIY and “every man design” are re-imagining what design means in the minds of our clients. No research. No process. Just tweak a Bezier here, push a pixel there. Kern some type? We can only hope.
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